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Who reads the fine print?

Let's face it, people don't like to read small print. That's why they have to be told to read it before signing a document. That's why it's in small print in the first place.

So why do so many web sites use small fonts, (<FONT SIZE=-1>, or even -2; or <FONT SIZE=2>, or even 1, or put "text-size: small" or "x-small" in a style sheet) for their main text?

If the surfer doesn't like small type (or can't read it), you've just lost a reader.

How about surfers who do like small type? Presumably, their browsers are adjusted accordingly, and the type on your page is now too small for comfortable reading. You've just lost more readers.

What about that growing segment of the population, the elderly (and even not-so-elderly) whose vision is not what it was?

What about those with old, poor quality, badly adjusted, or dying monitors?

So why do they do it?

Because the designer likes it? Your site should be designed for its viewers, not its designer. Get a new designer!

In order to encourage viewers to use a text browser? Hardly a good idea after investing a lot of time or money in graphics for the site.

The default size is intended for normal reading, and users set their browsers so that their defaults are comfortable. Make them uncomfortable, and you lose them

If I really want to read a site with small type, I can, by changing the browser's font size or my screen resolution (an annoyance; few sites are worth the effort) or by using Lynx (a very useful, fast text browser; you lose the graphics, but that's often a bonus. Unfortunately, some sites do not display well in Lynx).

Last modified: 23 November 2001

XWD WWW Chris F.A. Johnson's home page SRC Chess